To apply a broad range of skills in realizing innovative multimedia productions
and applications for the Web, Wireless, and other New Media formats and platforms.
Summary
With a rich history of bringing innovative multi-disciplinary projects
from concept to execution, Salvatore Orlando has amassed quite a broad
range of skills and experience, not the least of which is a relentless
determination to 'think outside the box' to solve seemingly 'unsolvable'
problems while keeping an eye squarely on the ultimate end-user experience.
Salvatore was named one of the Top 100 Producers of 1997 by AV Video & Multimedia Producer Magazine.
Highlighted Projects
Motorola MotoMIXER
Architect, Technical Director, and Lead Developer of the Motorola MotoMIXER, with Tribal Brands.
The MotoMIXER is a FlashMX-based Rich Internet Application that enables users to remix songs and create their own polyphonic ringtones, which can be purchased
online and sent directly to the user's handset. This wide-ranging project is a first of its kind and
is being deployed in various permutations internationally as part of a worldwide marketing campaign.
Inventor, Architect, and Developer of the Mixman eMix (a.k.a. Beatnik GrooveGram),
a highly successful Web Application for online music promotion, experienced by
over 7 million users worldwide. The Mixman eMix has been featured on numerous
high-profile Web sites including MTV.com, Yahoo.com, and DavidBowie.com and has
been used to promote such diverse artists as Britney Spears, Moby, Lucy Pearl,
N'Sync, David Bowie, Kid Rock, Nine Inch Nails and countless others. The Mixman eMix
was the first and only Web Application to allow users to remix and save songs online in a secure
and bandwidth-friendly digital format, and encouraged 'viral marketing' by
enabling fans to share their remixes with others via email.
In realizing this ambitious project Salvatore drew upon a multitude of skills
such as a deep knowledge of both Music Composition and Production, highly advanced
JavaScript, Dynamic HTML, and Browser Compatibility expertise, as well as the ability
to coordinate and manage a team including designers, database engineers, and musicians.
Additionally, the project was conceived and executed in such a way as to be completely
customizable and extensible via templates and a fully featured Application Programming
Interface (API), for which Salvatore also wrote the extensive documentation.
Beatnik GrooveTub
Produced, designed, and coded the Beatnik GrooveTub. Initially created for Sun Microsystems
to demonstrate JavaSound at the 1998 JavaOne conference at Moscone Center in San Francisco.
Later adapted for the web using JavaScript 1.2, DHTML, and Beatnik technologies. The GrooveTub
offered an immersive environment where users could strum, blow, and pluck various virtual
musical instruments, building interesting textures and grooves while learning about music.
Netscape Redesign
Salvatore was enlisted to create the backend code for the redesign of the Netscape
Web site, at a time when this was the most-visited site on the internet. This redesign
utilized all the latest features of the newly-released Netscape Communicator 4.0 browser
such as Dynamic HTML, Cascading Style Sheets, and advanced JavaScript, and Salvatore became
one of the foremost experts in these new technologies. Just prior to the release of this
site Salvatore also created the backend for the Netscape 1996 Online Annual Report, which
was the very first site on the Web to use JavaScript and Dynamic HTML to create a rich
immersive experience through the use of clever animations and visual effects.
The Groovolator
Produced, designed, and coded The Groovolator, the first online musical synthesizer.
Created project from concept to execution including advanced JavaScript programming,
innovative interface design, custom graphics, and original music composition/sound design.
This site was named finalist in the 1997 NewMedia INVISION Awards.
Snoovler
First to combine Macromedia Flash and Headspace Beatnik technologies by creating a
complete synchronized soundtrack and accompanying Web site for an online children's
cartoon called Snoovler. Utilizing streaming and low-bandwidth technologies, a very rich
and immersive interactive experience was created for the user, while minimizing download
time. This site was also named a finalist in the 1997 New Media INVISION Awards.
Affiliations
2001-Present: Technical Director, Tribal Brands.
1995-Present: Independent Consultant.
1998-2001: Senior Multimedia Developer, Beatnik, Inc.
1996-1998: Multimedia Developer Spotted Antelope, Inc.
Skills
Salvatore has a wide-ranging set of skills including code development, music
composition, sound design/audio engineering, graphics production, video and
animation, technical writing, and project management. Specific applications and
technologies include but are not limited to: JavaScript, DHTML, CSS, Macromedia
Flash, Digital Performer, Adobe Photoshop, Perl, SQL, Final Cut Pro, Finale,
ProTools, Director/Shockwave, Word, Excel, FileMaker Pro, MacOS, Windows, and Unix.
Honors and Achievements
Top 100 Producer of 1997, AV Video & Multimedia Producer Magazine, 1997.
Finalist, New Media INVISION awards, New Media Magazine, 1997.
Palm Beach Community College, AA Liberal Arts, Jazz Improvisation and composition, 1996.
Academic Excellence Award for Music, Palm Beach Community College, 1995.